What’s in it for me?

So many salespeople make the mistake of not putting the needs of the customer first because they are selfishly thinking of their own needs. If you can’t meet a need for your buyer, there is no sale. If you can meet a need, you have found a customer for life and a trusted referral source. Customers don’t care about what the salesperson gains – its the value that salesperson brings for the betterment of the buyer. Being customer centric is a core value of mine in both prospecting and networking. Mutual gain must be had for any succesful business relationship or transaction.